Social media platforms, which are designed to connect and build online communities of people, have completely changed the way people think of and do business. We don't know about you but we do not see social media going anywhere anytime soon.
Although there are many platforms that are great for engagement and business building, Facebook is one of the biggest social platforms and one of our favorites. As you probably know, Facebook allows you to interact with people by sharing your thoughts, pictures, videos, and latest memes. Although it is common to interact this way with personal friends and family, it is becoming more and more common to do so for business as well. Facebook has become a go to platform to grow your business and pursue your entrepreneurial dreams – if you know how to work it!
Did you know that as of December 2018, Facebook had over 2.32 billion active monthly users? Insane, right? With an audience like that, every business owner should be on Facebook leveraging the free marketing and promotional opportunities. In addition to just having a personal and business page, we encourage and highly recommend participating in Facebook groups. Facebook groups generally bring people together that have similar interest, hobby, job, or another common denominator that unites and joins people together. Facebook groups are important because they help connect you with your target client or audience for FREE and create an opportunity for you to convert possible clients to paying clients.
Sold on using Facebook groups yet? Great! Here are a few ways that you can leverage Facebook groups to help you grow and move your business forward.
1. Market Research
If you know who your ideal client is and what they’re interested in, you can find groups that target or focus on those types of clients and interest. For example, if your target audience is women who are interested in dogs, you may want to search for groups that target dog lovers. You can even further narrow that target audience by finding groups of women who love dogs in your city. Once you find groups that contain your target audience you can collect basic market research from those group members. Using our example of women who love dogs, you may find that many members complain about their dogs excessively scratching or collars rubbing or issues with training. All problems that need to be solved and that make for a great business idea or a new product or service to add to your existing business. Joining these groups will provide great information about your ideal clients interest (or problems), which can all be incorporated into your business plan.
2. Showcase Your Expertise + Personality
Now that you have joined a few Facebook groups that contain your ideal client/target market, it is time to shine! Write posts, comments, answer questions, share photos, and most importantly, just be yourself. Sounds cliche, but authenticity is important when building relationships. When people see that you are an expert in your field and that you are easy to talk to, they will definitely be more likely to buy your products or services and even refer you to friends and family.
3. Business promotion without a single charge
Some groups discourage promotional posts but some groups welcome them. Either way, check the rules of the Facebook group and comply with them. If the group allows promotional posts, post away. If the group does not allow promotional posts, do not be discouraged. There are many opportunities to still promote your business indirectly. As you position yourself as an expert in your field, people will want to direct message you to further inquire about your knowledge opening the door for you to introduce your products or services. So remember, engage often with the goal of contributing and helping others, and those possible clients will start converting to paying clients.
If you have a Facebook group and need help managing it and growing your community, contact us. We’ve got a great team that specializes in sales and marketing strategies and execution, which includes social media and Facebook community management.